In 2016, we opened the Cheetos Museum, challenging America to find the best shapes hidden in their Cheetos bags. We launched online films about real Cheetos that were found and followed up with a live museum tour. 

It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted.
2017 GOLD Cannes Lions X 5
2017 SILVER Cannes Lions X 2
2017 GOLD OneShow

2017 BRONZE OneShow